You are here: Home / Groups / Affordable Housing / "You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It "

"You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It "

Background

The following is from: The FrameWorks Institute

If there's anything that's clear at this moment in US history, it's that having a policy window doesn't guarantee policy change.

Take the issue of housing. Advocates have been able to ride a growing tide of public anxiety about housing costs to bring the issue to the attention of policymakers at the city, state, and federal levels. Yet a new analysis, conducted by the FrameWorks Institute with Enterprise Community Partners, suggests that even at the local level this momentum could stall, or face a serious setback, unless advocates reconsider current messaging.

"You Don't Have to Live Here:" Why Housing Messages Are Backfiring and 10 Things We Can Do About It teases out the implications of in-depth insights into how the public thinks about affordable housing, particularly in relation to issues such as economic mobility and racial equity. The main recommendation: To understand how to connect housing issues to the concerns of the public in new ways, advocates must first understand why current messages are failing and backfiring. The analysis found several "backfires" that are blocking progress:

  • Americans hold a shared belief in Self-Makingness--- the idea that personal decisions are the primary reason for individuals' success or failure in securing affordable housing. This explains why even the most compelling stories about people facing housing challenges tend to backfire.
  • Because many Americans believe that policy doesn't play a role in racial disparities, messaging about race can lead people to a Not-In-My-Backyard response to some affordable housing initiatives.
  • The latest data, on their own, aren't enough to change the conversation. Because of confirmation bias, there's always a risk of the Facts Don't Fit the Frame backfire.

On this issue and others, there is much work to be done to move the public toward widespread support for progressive policies. In the months ahead, FrameWorks will delve deeper into the communications aspects of affordable housing, using an innovative mix of social science methods to arrive at an evidence-based framing strategy. In the meantime, "You Don't Have to Live Here" offers insights that advocates can apply now.

 


Help
Purpose of the site
A sub-site of Community Beam, the City4Good website is being prototyped by openBEAM.net  to help the "In the City For Good initiative" to better collaborate.
Community Status/News

Why Get Vaccinated? (December 05, 2021)

(1) November 2021 e-Magazine (2) Info about booster and (3) Education Slides in English and Chinese.  

Read more ...

Multi-Year Plan and $15M Commitment (December 02, 2021)

Mayo Clinic announced an additional $5 Million contribution to affordable housing bridge. 

Read more ...

Use of "America City for Health" as moniker to attract DMC investment (November 20, 2021)

Presentation to DMCC Board in November 2021 Board Meeting. Focus on attracting more companies coming in.  America City for Health as lead generation asset. 

Read more ...

2021 Targeted Business Enterprise Utilization Plan Reports (October 29, 2021)

Key info includes: 4Q 2021 News;  3Q 2021 News, 2021 Global Mayors Challenge, DMC Discovery Walk Pre-bid 

Read more ...

MPR Regional Development Advisory Council Rochester Announcements (October 23, 2021)

Media outreach grant opportunities for BIPOC communities from Star Tribune supported by MPR.

Read more ...

Facing Race 2021 Awards Ceremony (October 23, 2021)

2021 Facing Race Awards Event on TPT 7PM October 24 and other broadcasts schedule. 

Read more ...

Tackling Racism as a Public Health Issue (October 23, 2021)

1. 10/22/2021 Presentation to CMRC;  2. August update posted on Olmsted County website

Read more ...

APM Research Group MN Diversity Communities Survey (October 20, 2021)

  1. Survey results 2. MINNESOTA’S DIVERSE COMMUNITIES SURVEY: WHAT? WHY? AND HOW?

Read more ...

Adminstration of Rochester's 3.12M award from Minnesota Main Street Economic Revitalization Program (October 16, 2021)

Press Release DMC EDA to administer 3.12M distribution of MN Main Street Economic Revitalization Program.

"Formal grant criteria will be established, including the prioritization of Black, Indigenous, and People of Color (BIPOC) participation. DMC will serve as the administrator of the grant."

Read more ...

Search more Beam status ...